Team conversations based solely on intuition. Valuable time and cash wasted on building the wrong product.
Team conversations based on evidence and data. Build profitable products your customers love.
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Product research is the practice of gathering insights in order to improve existing products or to inform development of new products. Product research focuses on deeply understanding your customer - including their needs, preferences, and demographics.
Product research reduces the risk of building a product that nobody needs, or that is not differentiated or competitive compared to other products in the market. Understanding your customer's needs, preferences, and demographics is critical in order to build a product that truly solves a problem and generates customer satisfaction.
Product research is a wide field, with different research methods for different goals. Desk research such as using Google or ChatGPT is great for learning industry trends or about what your competition offer. User interviews are well suited for getting valuable open ended feedback, however from a smaller number of potential customers. Surveys, such as those offered on Gojiberry, are an effective way to gather feedback on a set number of questions, however from a larger audience of potential customers. Therefore surveys allows you to get answers to your unique questions, while at the same time giving you statistical evidence on market demand.