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Picture this: You’re running a thriving Shopify store. Your products are flying off the shelves (virtual or otherwise), and your customers are loving your brand. But here’s the thing—your customer base is a lot more diverse than it used to be.
There are VIPs who’ve been shopping with you since day one. There are first-time buyers dipping their toes in the water. There are even curious visitors from a new region you just started marketing to.
They all want something different from you.
Yet, every time you ask them for feedback—whether it’s a post-purchase survey or a quick pop-up—you’re essentially asking everyone the same thing. And more often than not, you end up with generic responses that don’t actually tell you much about customer behaviors or customer experience.
That’s exactly the kind of problem we built Display Segmentation to solve.
If you’re on Shopify Plan or Shopify Plus, you’re already familiar with customer segmentation. But with Gojiberry’s new feature, you can take those segments and use them to target surveys like a pro. In this post, I’ll share why Display Segmentation is an absolute game-changer, how we designed it, and why it’s going to be your secret weapon for long-term success.
Before diving into Display Segmentation, let’s talk about the elephant in the room: generic surveys.
When we first launched Gojiberry’s survey tool, we assumed merchants just wanted a simple way to ask customers questions. But as more Shopify stores began using it, we realized a recurring problem: the feedback was often broad, unfocused, and hard to act on.
Why? Because the same questions don’t resonate with all customer behaviors.
Take, for instance, a first-time buyer versus a long-time loyal customer. Imagine asking both groups, “What would you like us to improve about our store?”
These are wildly different insights—and you wouldn’t know how to prioritize them without knowing who said what.
That’s why personalized experiences matter. Asking the right question to the right customer is the key to gathering actionable feedback and crafting effective marketing messages.
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When we built Display Segmentation, we wanted to make it as simple as possible for Shopify merchants to target surveys at specific customer segments. This way, you’re not wasting time (or your customer’s patience) with irrelevant questions.
The concept is simple:
For example:
It’s not just about what you get out of it—it’s about what your customers feel too. By tailoring surveys to their unique journey, you’re delivering personalized experiences that build trust and improve customer loyalty.
When Shopify store owners ask us, “How can Display Segmentation help my business?” my response is simple: it helps you grow smarter. Here’s how:
Scenario: You notice a high percentage of first-time buyers aren’t making repeat purchases.
Solution: Use Display Segmentation to send a post-purchase survey asking about their customer experience. Did they find your website easy to navigate? Was the product description clear?
Result: Identify issues that deter repeat purchases and implement changes to improve retention.
Scenario: You’re launching a new loyalty program but aren’t sure what rewards would appeal to your most valuable customers.
Solution: Target a survey to your VIP customers, asking what incentives they’d love—such as exclusive products, discount codes, or faster shipping.
Result: Build a loyalty program that enhances customer loyalty and drives repeat business.
Scenario: You’re running an international Shopify store and want to gather feedback from customers in their preferred language.
Solution: Use Display Segmentation to show post-purchase surveys in different languages based on the customer’s locale, such as French, Spanish, or English.
Result: Improve survey completion rates, enhance the customer experience, and gather insights that help you refine your marketing strategy for international markets.
When designing Display Segmentation, we focused on making it intuitive for Shopify merchants to use. It integrates seamlessly with Shopify’s customer segmentation tools, allowing you to target surveys at specific groups effortlessly.
Customizability was another priority. Whether you’re gathering data for a new email campaign or testing product recommendations, Display Segmentation ensures your surveys stay on-brand and deliver a consistent experience.
If you’re serious about growing your Shopify store, generic surveys won’t cut it anymore. Display Segmentation helps you:
The result? A smarter, data-driven approach to achieving long-term success.
Upgrade to Gojiberry Plus today and let Display Segmentation help you unlock your store’s full potential.
Let’s build the future of long-term success with smarter, more focused feedback—one segment at a time.
Want to see Display Segmentation in action? Check out our demo store here!
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