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Say you're a Shopify merchant ready to expand into international markets. You’ve optimized your supply chain, set up local payment options, and even translated your store. But sales are sluggish. Why aren’t international customers buying?
It could be something as simple as unclear product descriptions, confusing checkout processes, or payment methods that don’t match local preferences.
Enter localized surveys. Instead of guessing what’s going wrong, why not just ask?
With Gojiberry’s new Instore Widget Display Settings, Shopify merchants can now display language-specific surveys—ensuring that only the right customers see the right questions. Since Gojiberry also offers full UI customization, you can tailor every survey in any language, keeping your branding consistent while gathering critical insights.
Let’s explore why localized surveys are essential for cross-border eCommerce, how they help solve common pain points, and how merchants can use them to drive conversions.
Imagine a customer in Japan browsing your Shopify store. They’re interested in your products but hesitate at checkout. They’re used to convenience store payments or cash-on-delivery, but your site only offers credit cards.
Now, imagine they see a survey pop up—in perfect Japanese—asking:
"What payment method do you prefer for online purchases?"
🔘 Credit card
🔘 Convenience store payment
🔘 Bank transfer
Suddenly, you have actionable data. If a majority of Japanese customers prefer convenience store payments, you know what to fix. Localized surveys help uncover these insights—directly from your customers.
✅ Language Barriers: Do customers understand your product descriptions? Are they dropping off because of confusing checkout instructions?
✅ Cultural Preferences: What shipping speeds do cross-border shoppers expect? Are your promotions aligned with local holidays like Singles’ Day in China?
✅ Payment Methods: What’s causing shopping cart abandonment? Do customers trust your payment options?
✅ Marketing Messaging: Are your ads resonating with international consumers? Or do they feel disconnected from your brand?
By running language-specific surveys, merchants gain real-time feedback to refine their international expansion strategy and avoid costly mistakes.
A survey conducted by CSA Research found that 76% of online shoppers prefer to buy products with information in their native language. If customers don’t fully understand your site, they won’t complete their purchase.
Localized surveys help identify language gaps. You can ask:
"Did you find our product descriptions clear?"
🔘 Yes
🔘 Somewhat
🔘 No, they need improvement
If a significant percentage says "No," it’s a signal to improve translations or add more product details.
What works in one market doesn’t always work in another. For example:
A survey targeting different cultural groups can ask:
"What information is most important when buying online?"
🔘 Customer reviews
🔘 Detailed product specifications
🔘 Price comparisons
Based on responses, merchants can adjust their product pages and marketing accordingly.
In the U.S., credit cards dominate. But in Asian markets, many prefer bank transfers or e-wallets. In Latin America, cash payments are still common.
A localized survey can ask:
"Which payment method do you trust the most?"
🔘 Credit card
🔘 PayPal
🔘 Bank transfer
🔘 Cash-on-delivery
This feedback helps optimize the checkout experience, reducing abandoned carts.
Translation isn't just about swapping words—it’s about context. A simple phrase like "Free Shipping" might translate awkwardly in different languages.
With Gojiberry’s fully customizable survey UI, merchants can:
✔ Write survey instructions in any language
✔ Use localized slang or phrasing that feels natural
✔ Ensure brand consistency across regions
For example, instead of a generic "How can we improve?", a survey in Japanese might say:
「当店のサービスを向上させるために、どのような点を改善すればよいでしょうか？」
Which translates to “What improvements could be made to our services?”. This small touch makes the experience for consumers much more natural.
Customers drop off when the checkout process is too complicated. A localized survey can pinpoint the problem:
"What part of the checkout process was confusing?"
🔘 Shipping options
🔘 Payment methods
🔘 Discount codes
By identifying weak points, merchants can refine the customer journey and reduce shopping cart abandonment.
Fashion retailer ASOS saw massive success after localizing their shopping experience. Instead of a one-size-fits-all approach, they:
✅ Introduced region-specific websites
✅ Offered localized currency and payment methods
✅ Used customer surveys to fine-tune messaging
The result? A 150% increase in international sales in key markets like China and Germany.
👉 Read the full case study here: ASOS localization strategy
Takeaway: Localization isn’t just about translation. It’s about understanding what international customers want and adjusting accordingly.
How do you know if localization efforts are working? Track:
📊 Survey response rates by region
📊 Shopping cart abandonment rates
📊 Conversion rates for different language groups
📊 Customer service inquiries related to language or payment issues
If localized surveys reveal that Chinese shoppers hesitate at checkout due to trust issues with payment options, merchants can introduce Alipay or WeChat Pay and measure the impact.
Expanding into foreign markets requires more than just translating a website. To truly connect with international consumers, brands must listen, adapt, and optimize based on real customer feedback.
With Gojiberry’s language-targeted surveys, Shopify merchants can collect region-specific insights, refine their customer engagement strategies, and increase conversions—all while staying on brand with fully customizable UI.
🚀 Want to build a seamless cross-border shopping experience? Try Gojiberry today!
🌍 Speak your customers’ language, and they’ll reward you with loyalty. 🚀
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