In today's fast-paced digital world, capturing the attention of online users has become increasingly challenging. Research has shown that users often make snap judgments within the first few seconds of landing on a webpage.

To help our users optimize their web designs, we are thrilled to announce the release of our latest feature - the 5-Second Test. This powerful tool empowers designers and developers to gather quick and valuable feedback, enabling them to create a seamless and captivating user experience like never before.

Why and how we built 5-second test

The 5-Second Test allows you to understand the immediate impact of your webpage, your new marketing campaign, or you newest packaging design on customers. As the name suggests, participants are exposed to a design for just five seconds. During this short timeframe, they are prompted to absorb as much information as possible. Once the time is up, they are asked specific questions about their experience.

How it works

Under “Create new project” page, select “5-second test” as your research type.

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The first step is to upload an image that you want your customers to see 5 seconds of. Notice that the accepted file types are .jpg or .pngs no larger than 5MB.

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Then, add questions you may have about the image you just showed, like “What do you remember from the image?” etc.

You could add up to 10 questions. However, we recommend you add no more than 4 questions to ensure the completion rate as well as avoid situations when customers have forgot about the image when the survey goes too long.

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Give your research a descriptive theme for better management of your projects within Gojiberry.

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Finally, we encourage you to add a small incentive to boost the completion rate, increase loyalty of your customers, and make them feel rewarded afterwards so they would answer more surveys in the future! You may decided how much incentives to give, but if you don’t know where to start, we recommend you estimate how long it takes for a customer to finish the whole survey and give $1 (USD) equivalent of incentive for every minute they spend on it.

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Voila! There you have it. You may preview your survey first to make sure it’s good to go. After you’ve created the survey. Don’t forget to turn it on so it shows up in your store.

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Check back after a few days to see the question-by-question result you’ve collected.

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If you are interested in seeing a breakdown of each customer’s answers, stay tuned as that feature will come soon to Gojiberry.

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Best Practice Use Cases For 5-second tests

1. Homepage and Landing Page Evaluation: Use 5-second tests to evaluate the immediate impact of your website's homepage or landing page. Understand what elements catch users' attention, how well your key message is conveyed, and whether the call-to-action stands out effectively.
2. Banner and Ad Campaign Assessments: Test the effectiveness of your online ads and banners within a few seconds. Determine if the visuals and messaging resonate with your target audience, and whether the ad effectively communicates the desired message.
3. Logo and Branding Evaluation: Quickly assess the memorability and appeal of your brand's logo and visual identity. Evaluate how well your branding conveys the essence of your business.
4. Navigation and Menu Assessment: Evaluate the clarity and intuitiveness of your website's navigation and menu within a brief timeframe. Identify any potential confusion or friction that users may experience.
5. App Icon and Mobile App Evaluation: Assess the impact of your mobile app's icon and key screens in just five seconds. Understand if the app icon is attention-grabbing and if the app's key features are communicated effectively.
6. Call-to-Action (CTA) Optimization: Use 5-second tests to refine your call-to-action buttons and determine whether they stand out, use compelling language, and effectively lead users to the desired action.
7. Product Page Analysis: Evaluate the product images, titles, and key information on e-commerce product pages. Identify any elements that may hinder or enhance users' interest in making a purchase.
8. Email Newsletter Preview: Test the initial impression of your email newsletters within the first few seconds. Ensure that the design and content immediately engage subscribers.
9. Social Media Content Evaluation: Assess the effectiveness of your social media posts, especially images and headlines. Understand how well your content captures attention and encourages further engagement.
10. User Interface (UI) Design Feedback: Get quick feedback on new UI designs or interface updates. Identify potential design issues that may hinder user understanding and interaction.

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Ready to launch your first 5-second test on your Shopify store? Install the Gojiberry Survey & Feedback app here.