In order to efficiently improve your business, feedback is crucial so you can understand your customer’s behavior and what they are thinking and feeling. With that stronger understanding, you can work on what your customers truly care about.

Why This Change?

Single-question surveys provide a snapshot of a customer's feelings immediately after a purchase. But to truly understand the nuances of their experience, from product selection to checkout, and from delivery to product usage, we needed to dig deeper. Multiple questions survey provide a broader canvas to capture detailed, specific feedback, painting a clearer picture of the entire purchase journey.

How to Use the New Feature

Under “Create new project” page, select “Post-purchase survey” as your research type.

Then, select “Multi-question survey”.

Then, add questions in your survey. You could add up to 10 questions. However, please be aware that the more question you add, the less completion rate it may have.

Give your research a descriptive theme for better management of your projects within Gojiberry. ‍

Finally, we encourage you to add a small incentive to boost the completion rate, increase loyalty of your customers, and make them feel rewarded afterwards so they would answer more surveys in the future! You may decided how much incentives to give, but if you don’t know where to start, we recommend you estimate how long it takes for a customer to finish the whole survey and give $1 (USD) equivalent of incentive for every minute they spend on it.

Your survey is almost ready! Preview your survey first to make sure it’s good to go.

Once your survey is set, activate it. As responses start pouring in, monitor the insights in real-time on your dashboard.

Benefits of Multiple Questions in Post-Purchase Surveys

• Holistic Feedback: Understand not just how customers feel about the product, but also their experiences with the purchasing process, delivery, packaging, and more.
• Pinpoint Problem Areas: Multiple questions allow businesses to narrow down specific areas that might need improvement, be it website navigation, product availability, shipping speed, or anything in between.
• Increased Customer Engagement: A well-structured survey can make customers feel valued and heard, increasing their likelihood of returning and becoming loyal patrons.
• Data-Driven Decisions: Comprehensive feedback equips businesses to make informed decisions and changes that are truly aligned with customer needs and desires.

Tips for Creating Effective Multiple Question Surveys

1. Keep It Concise: While multiple questions are valuable, avoid overwhelming customers. Aim for clarity and brevity.
2. Prioritize Important Questions: Ensure the most critical questions appear at the beginning of the survey.
3. Mix & Match Question Types: Balance out multiple-choice queries with open-ended ones to get a mix of quantitative and qualitative data.
4. Encourage Feedback: Consider offering incentives or discounts to customers who complete the survey, boosting response rates.

At Gojiberry, we're committed to helping businesses enhance their relationship with customers. With the introduction of multiple questions in our post-purchase surveys, we're taking a significant step towards that commitment. Dive in, explore the feature, and let feedback shape the future of your business!

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Ready to launch your Shopify store post-purchase survey? Install the Gojiberry Survey & Feedback app here.

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