Table of Contents

1. Gain Invaluable Insights with Pre-Purchase Surveys
2. Seamless Integration with In-Store Widgets
3. Convert Lost Traffic into Valuable Feedback
4. Enhance Customer Satisfaction and Experience
5. How to Add a Pre-Purchase Survey to Your Shopify Store
6. 5 Ways to Use Gojiberry’s Pre-Purchase Surveys Effectively
7. Try Gojiberry for Free!

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Understanding your customers is crucial for e-commerce success. That’s why we’re excited to introduce a new feature to our Shopify post-purchase survey tool: Gojiberry's Pre-Purchase Surveys. Now, you can gather valuable insights from your visitors before they purchase, capturing the entire customer journey from start to finish.

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Gain Invaluable Insights with Pre-Purchase Surveys

While post-purchase surveys are great for gathering feedback after a sale, pre-purchase pop-up forms allow you to understand your customers before they buy. With Gojiberry’s new pre-checkout surveys, you can gain deep insights into potential customers' behaviors, preferences, and pain points. This data helps you make informed decisions, enhance your marketing strategies, and improve your online business.

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Seamless Integration with In-Store Widgets

Our pre-purchase survey feature is a key addition to Gojiberry’s customizable survey app. It offers maximum flexibility and minimal disruption through seamless integration with in-store widgets and is optimized with Shopify's checkout extensibility. Place surveys on your homepage, product pages, or any other shop page to engage visitors at any point in their shopping journey. This strategic placement boosts response rates and provides actionable consumer insights that can drive business growth.

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Convert Lost Traffic into Valuable Feedback

Every visitor to your site is a potential customer. Without pre-purchase surveys, their feedback often goes untapped, especially when they leave without purchasing. Gojiberry’s pre-purchase surveys capture feedback before visitors exit, providing you with actionable insights through customer surveys. Understand why visitors don’t convert and adjust your strategies to improve conversion rates and grow your e-commerce business.

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Enhance Customer Satisfaction and Experience

The data from pre-purchase surveys is more than just numbers—it's a window into your customers' minds. By using Gojiberry's analytics tools to understand these insights, you can optimize your site, address obstacles, and better meet customer needs. This proactive approach improves customer satisfaction, fosters loyalty, and turns one-time visitors into repeat buyers. Whether through post-purchase feedback or zero-party data collected before a purchase, understanding your customers is the key to success.

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How to Add a Pre-Purchase Survey to Your Shopify Store

Adding Gojiberry’s pre-purchase surveys to your Shopify store is simple. Here’s how to start gathering customer insights today:

1. Install the Gojiberry App: Download the Gojiberry app from the Shopify App Store. This powerful pre-purchase and post-purchase survey app integrates seamlessly with your store, offering a range of survey types including automated survey response collection and post-purchase email survey integration.
   
   
2. Customize Your Survey: Use our customizable templates to create your pre-purchase survey. Whether you want to ask open-ended questions or use a dropdown menu for multiple-choice, our app lets you design surveys tailored to your needs. You can create a feedback survey or a series of questions to understand customer motivations or identify any barriers to purchase.

3. Offer Rewards to Encourage Participation: Instead of giving out coupon codes for no reason, use a survey to engage customers and offer them a reward. Have potential customers answer a few customizable survey questions, and reward them with a substantial coupon to help close the sale.
   
   
   

3. Select Survey Placement: Choose where to display your surveys—on the homepage, product pages, or cart page—to capture insights at key decision-making moments. This strategic placement enhances response rates and improves the quality of feedback, providing you with invaluable insights.
   
   
4. Analyze the Data: Once your surveys are live, use Gojiberry’s intuitive analytics tools to analyze the responses. This data helps you understand visitor needs, refine your marketing strategies, and make data-driven decisions that promote business growth. With unlimited responses, you can continuously gather feedback to improve your customer service and shopping experience.

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5 Ways to Use Gojiberry’s Pre-Purchase Surveys Effectively

Here are five practical ways to leverage Gojiberry’s pre-purchase surveys for your Shopify store:

1. Understand Visitor Intent: Use surveys to ask why visitors are on your site or which product interests them. This helps tailor your marketing strategies and personalize the shopping experience, increasing customer satisfaction and conversion rates.

• ‍Example Question: “What brought you to our site today?”

• ‍Answer Choices: Just browsing, Looking for a specific product, Learning about the brand, Ready to purchase, Other.
  
  

2. Identify Pain Points: Ask visitors if they faced any challenges while navigating your site. This feedback is crucial for improving your site design and user experience, making it easier for customers to find what they need.

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• ‍Example Question: “Did you encounter any issues while navigating our site today?”
• ‍Answer Choices: Hard to navigate, Slow loading pages, Couldn't find a product, No issues, Other.
  
  

3. Gauge Price Sensitivity: Use pre-purchase surveys to understand how visitors perceive your pricing. This insight guides you in crafting pricing strategies or promotional offers that align with customer expectations.

• ‍Example Question: “How do you feel about the pricing of our products?”‍
• Answer Choices: Too high, Reasonable, Too low (concerned about quality), Haven’t looked at prices, Other.
  
  
  

4. Evaluate Product Desirability: Ask visitors how likely they are to buy a specific product and why. This helps you understand product appeal and optimize inventory and marketing efforts accordingly.

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• Example Question: “Which product are you most interested in, and why?”5 Ways to Use Gojiberry’s Pre-Purchase Surveys Effectively
• Answer Choices: Product A - Meets needs, Product B - Seems interesting, Product C - Heard good things, Multiple products, Other.
  
  
  

5. Test New Concepts: Thinking about launching a new product or service? Use pre-purchase surveys to gather feedback before launch. This can refine your offerings and increase your chances of success.

• ‍Example Question: “We’re considering a new product feature. How appealing does this sound to you?”

• ‍Answer Choices: Very appealing, Somewhat appealing, Not appealing, Need more information, Other.
  
  

Try Gojiberry for Free!

Start transforming your Shopify store today with Gojiberry’s pre-purchase surveys. Capture actionable insights from every visitor and turn them into potential customers. Gojiberry is one of the most affordable option for surveys on the Shopify app store, with an excellent app store rating of 4.9. Try Gojiberry for free with our 100-response free trial and discover how our customizable survey app can enhance your e-commerce business and customer experience.

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