Learn how to enhance your Shopify store's customer experience by adding a survey. Follow our step-by-step guide for seamless integration.

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Table of content

1. Benefits of a Survey on Shopify store

2. Powerful Tool: Post-Purchase Surveys

3. How to Add a Survey to Shopify store

4. Completing the setup of a survey is not the end of the research journey

5. To sum it up

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1. Benefits of a Survey on Shopify store

Adding a survey to your Shopify store can be a powerful tool for gaining valuable insights into your customers' thoughts and preferences. This survey allows you to create and customize surveys that can be used to collect feedback on various aspects of your business, such as product satisfaction, customer service, and overall shopping experience. By integrating a survey section into your Shopify store, you can engage with your customers on a deeper level, showing them that their opinions are valued and helping you make data-driven decisions to improve your business.

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2. Powerful Tool: Post-Purchase Surveys

Post-purchase surveys offer a direct window into your customers' thoughts and feelings about their shopping journey. They provide valuable insights into areas of success, opportunities for improvement, and perceptions of your brand. Since these surveys focus on the immediate buying experience, they are particularly relevant for enhancing customer satisfaction and driving improvements. By collecting this feedback, businesses can enhance customer satisfaction, leading to increased loyalty and retention. In this guide, we'll show you how to seamlessly integrate a Post-Purchase Surveys into your Shopify store, step by step.

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3. How to Add a Survey to Shopify store

In this guide, we provide you with the simplest and quickest method to set up a survey on your Shopify store.

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Step 1: Install “Gojiberry Survey & Feedback”

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Step 2: Open “Gojiberry Survey & Feedback”

After a successful installation, you can open Gojiberry homepage.

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Step 3: Create a new project

There are  three types of projects. All can be set on the post-purchase page.This time, we will use the 1-click option as an example.1-click survey is the simplest post-survey type to set up, and it has shown the highest response rate and effectiveness in our testing.

Further reading - How to setup a survey

• Multi-question survey
• 5-second test

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Step 4: Choose a template or create from scratch

In the 1-click, there are 5 templates to choose from, and you can also customize the content yourself. This time, we will select the template theme you want to survey in the fastest way, for example, click “Site usability”.

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Step 5: Edit the questions

In this step, you can edit the questions you want to ask and choose the types of questions. You can select from single-choice, multiple-choice, and NPS question formats.

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Step 6: Name this project

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Step 7: Preview the survey / Create survey

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Step 8: Final step, publish to the order status page of your store.

Now you have a live survey on your customers' post-purchase page!

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4. Completing the setup of a survey is not the end of the research journey.

Keeping surveys concise and user-friendly is crucial for maximizing response rates and obtaining accurate data. Long and complicated surveys can lead to survey fatigue, causing respondents to abandon the survey or provide rushed and inaccurate answers. By keeping surveys short, clear, and easy to understand, you can ensure that respondents stay engaged and provide thoughtful responses, leading to more valuable insights for your business.

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Further reading - How to create a good survey

5 Tips for Writing Effective Post-Purchase Survey Questions

10 Best Survey Questions to Ask Your Customers – According to Our Survey Platform Data

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5. To sum it up

• Adding a survey to your Shopify store can help you understand customer preferences and improve satisfaction.
• Post-purchase surveys provide valuable insights into the buying experience, enhancing loyalty and driving improvements.
• Use the "Gojiberry Survey & Feedback" app for a simple and quick setup.
• Keep surveys concise and user-friendly to maximize responses.
• Continuously collect feedback to meet and exceed customer expectations.

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