Addressing the Low Response Rate Dilemma

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The Shopify e-commerce space is highly competitive, and effective customer feedback mechanisms are crucial for success. However, multi-question surveys in general, with their comprehensive insights, often suffer from low participation rates in comparison to the easier 1-click survey. This poses a significant hurdle for Shopify store owners seeking to deeply understand their clientele.

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Introducing Gojiberry and EasyPoints: A Synergistic Solution

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Gojiberry, a post-purchase survey tool tailored for Shopify stores, emerges as a frontrunner in capturing nuanced customer feedback. Its robust platform facilitates the crafting of insightful surveys that go beyond the surface, engaging customers post-checkout to gather their genuine impressions and experiences.

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EasyPoints, available in Germany, Japan, Singapore, South Korea, and the United Kingdom Shopify App Store, complements Gojiberry's capabilities impeccably. It's not merely a rewards program; it's an engagement amplifier for e-commerce. EasyPoint seamlessly weaves into a store's fabric, offering points for purchases, sign-ups, and other customer actions, driving loyalty and repeat business. Its integration into the checkout process ensures customers can easily apply their rewards, elevating the user experience and removing the friction typically associated with points redemption.

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The Experiment: A Deep Dive into Data-Driven Decisions

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Our case study spanned a full month, meticulously recording customer responses to surveys with varying levels of EasyPoints incentives. The point values are based on Japanese Yen, where 1 point equals 1 JPY. The findings were enlightening:

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• Baseline (0p): A foundational response of 61 with 8.76 responses per day.
• 50p Reward: A response explosion to 253 total, with a daily increase of 313%.
• 100p Reward: Surprisingly, this did not surpass the 50p reward, indicating a plateau in perceived value.
• 150p Reward: The game-changer, soaring to 394 responses and a 543% daily increase, the sweet spot for engagement.

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A Surprising Trend in Consumer Perception

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The lack of difference between the 50p and 100p reward levels was a revelation. It suggested a threshold of incentive perception, where doubling the reward didn't equate to heightened interest. But, elevating the stakes to 150 points broke the barrier, leading to a significant surge in participation.

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Strategic Insights for Shopify Store Owners

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The insights for Shopify merchants are clear: for a notable increase in survey responses, 50 EasyPoints hit the mark. However, to truly catapult engagement, a reward of 150 EasyPoints or more is the key. This strategic deployment of incentives can lead to a richer understanding of customer preferences and behaviors, informing product development, marketing strategies, and overall customer experience enhancements.

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Conclusion: Optimizing for Engagement and Insight

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In the bustling e-commerce landscape, Gojiberry and EasyPoints stand out as a dynamic duo for customer engagement. By employing a strategic rewards system, Shopify store owners can significantly uplift their survey response rates, unlocking the full potential of customer feedback.

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