5 Ideas for your next 5-Second Test to effectively improve your online store

When conducting 5-second tests, the types of images you use should depend on the specific goals of your test. Here are some common types of images that are often used in 5-second tests:

#1. Landing Page Screenshots:

If you're testing the effectiveness of a landing page design, capturing a screenshot of the page is a common approach. Participants can quickly assess the visual appeal, hierarchy of information, and overall clarity of the page.

#2. Website or App Mockups:

Using mockups or wireframes of websites or mobile apps allows participants to evaluate the overall design, layout, and organization of content. These images help test the usability and user experience aspects within the limited timeframe.

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#3. Advertisements:

If your goal is to assess the impact and effectiveness of an advertisement, such as a banner ad or a social media post, include the image or a cropped portion of it. This allows participants to quickly evaluate the attention-grabbing elements, clarity of the message, and overall appeal.

Here's an example of an advertisement campaign by Glossier

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#4. Product Images:

For e-commerce or product-focused tests, include images of the product or products you want participants to evaluate. This allows them to quickly assess the visual appeal, product details, and any unique features that stand out.

Here's example of product images by MUJI

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#5. Branding Elements:

Include images of branding elements, such as logos, taglines, or visual identity components. Participants can provide feedback on the recognizability, memorability, and association of these elements with the brand.

For example, when Chobani rebranded, the visual associations changed drastically.

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Bonus Tip:
Pilot Test and Iterate: Before conducting the actual 5-second test, pilot test your images with a small group of participants. Collect feedback and observe their responses to identify any areas that may need improvement. Iterate on your designs based on the insights gained from the pilot test to ensure optimal effectiveness.

Remember, the key is to choose images that align with your specific objectives and allow participants to quickly assess and provide feedback within the 5-second timeframe. It's important to strike a balance between providing enough visual information and not overwhelming participants with excessive details.

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