Product recommendation apps can enhance the shopping experience, boost conversion rates, and increase customer engagement by displaying personalized product suggestions tailored to each visitor. In this guide, we’ll explore the best recommendation apps, how to choose one, and why they’re essential for your Shopify store.

Table of Contents

1. Why Do You Need a Product Recommendation App?
2. How to Choose a Product Recommendation App
3. Top 5 Product Recommendation Apps
   • Wiser Product Recommendations
   • LimeSpot Personalizer
   • Glood Product Recommendations
   • Also Bought
   • Selleasy - Frequently Bought Together
4. Bonus Mention: Gojiberry Product Quiz App
5. Comparison Table

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Why Do You Need a Product Recommendation App?

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Personalized product recommendations to customers are vital to creating a successful e-commerce strategy. Here’s why:

1. Boost Conversion Rates: Displaying relevant products increases the likelihood of customers adding more items to their carts. Personalized suggestions, like frequently bought together products, can improve upsell and cross-sell opportunities.
2. Enhance Customer Experience: By using AI-powered recommendations based on browsing behavior, sales history, and preferences, you provide customers with a personalized shopping experience that feels tailored to them.
3. Increase Average Order Value (AOV): Strategically placed product recommendations on product pages, checkout, and thank-you pages encourage customers to buy additional products, boosting overall revenue.

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How to Choose a Product Recommendation App for Your Shopify Store

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Selecting the right app involves weighing various factors:

1. Features and Customization: Look for apps that offer manual and automatic recommendations, cross-sells, checkout upsells, and support for various recommendation types. Consider how customizable the recommendation widgets are in terms of design and placement.
2. Analytics and Tracking: Robust analytics should include conversion rates, recommendation performance, and customer behavior insights.
3. Pricing Options: Analyze the app’s pricing plans and free trials. Apps with basic plans with free trials or starting at a reasonable rate, yet offering comprehensive features, are ideal.
4. Seamless Integration: Choose an app that integrates smoothly with your existing Shopify theme and other tools (email marketing, CRMs, etc.).

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Top 5 Product Recommendation Apps for Shopify

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1. Wiser Product Recommendations

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Wiser uses AI to display upsell and cross-sell recommendations based on sales history and browsing patterns. Its customizable widgets and detailed analytics make it a top choice for merchants looking to track their recommendation performance.

• Key Features:
  • Upsell and cross-sell recommendations.
  • Customizable widgets for product pages and checkouts.
  • Analytics to measure conversion and click-through rates.

• Pricing: Starts at $9/month.

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2. LimeSpot Personalizer

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LimeSpot provides AI-powered recommendations to enhance the shopping experience by analyzing customer purchase history. This app supports various recommendation types, including frequently bought together, upsell, and cross-sell products.

• Key Features:
  • Personalize recommendations on multiple page types.
  • Upsell and cross-sell bundles.
  • A/B testing capabilities.

• Pricing: Starts at $18/month.

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3. Glood Product Recommendations

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Glood offers 12 different types of product recommendations, from new arrivals to related products. The app is highly customizable and supports both manual recommendations and AI-powered suggestions.

• Key Features:
  • Personalized product suggestions based on customer behavior.
  • Customizable design and widgets for brand consistency.
  • Supports checkout and cart page upsells.

• Pricing: Free plan available, with premium options starting at $19.99/month.

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4. Also Bought

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Also Bought uses AI to recommend frequently bought together products in an Amazon-like style. This app is perfect for stores that want a simple solution to increase average order value through relevant product suggestions.

• Key Features:
  • AI-driven recommendations based on sales history.
  • Simple to set up and easy to customize.
  • Manual and automatic suggestions.

• Pricing: $9.99/month.

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5. Selleasy - Frequently Bought Together

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Selleasy focuses on offering customizable frequently bought together and cross-sell opportunities. It’s a versatile app that supports pre-checkout and post-purchase upsell recommendations.

• Key Features:
  • Multiple recommendation types, including pop-ups and checkboxes.
  • Supports manual and automatic product suggestions.
  • Customizable widgets.

• Pricing: Starts at $16.99/month.

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Bonus Mention: Gojiberry Product Quiz App

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While not a traditional product recommendation tool, the Gojiberry Product Quiz App shines by offering personalized product recommendations based on customer responses to tailored quizzes. This app collects zero-party data—information willingly shared by customers—allowing you to curate product suggestions that align with their unique preferences. It is an excellent way to engage users, particularly for stores focused on delivering a highly personalized shopping experience.

Key Features:

• Customizable quizzes that help gather insights and recommend relevant products.
• Seamless integration with Shopify themes for a consistent brand experience.
• Advanced analytics to track quiz performance, customer responses, and recommendation accuracy.
• Boosts customer engagement by offering an interactive, quiz-driven journey that leads to personalized product suggestions.
• Integrates with mailing lists and CRMs to segment customers based on their quiz responses, helping store owners run more targeted email campaigns with relevant product recommendations.

Pricing:

• Free to use for a limited period
• Currently FREE (as of October 28, 2024)

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Comparison Table

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Conclusion

By integrating the right product recommendation app, Shopify store owners can provide relevant product suggestions to customers, increase conversion rates, and improve the overall shopping experience. Each of these apps excels in different areas, so it’s essential to choose one that aligns with your store’s needs and budget.

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