Table of Contents 

Introduction: Is Email Marketing Really Dead?

Overview of Email Marketing Importance

Top Features to Look for in Email Marketing Apps

App #1: Privy – Lead Capture and Conversion

App #2: Klaviyo – Comprehensive Email Automation

App #3: Omnisend – Multi-Channel Marketing Integration

App #4: Smartrr – Subscription-Based Email Strategies

App #5: Gojiberry – Capture Email Leads via Survey & Quiz

Comparing Pricing and Plans Across Apps

Conclusion: Choosing the Right App for Your Shopify Store

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Main Body: 

Some people say that email marketing is dead. Having been in the EC business for years and as an avid user of email marketing at Gojiberry, the real answer is: Of course not. Just look at our numbers. Email marketing has been one of our best resources when it comes to conversion. We find that sending the right email, with the right information, at the right time leads to good results.

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Overview of Email Marketing Importance

In this post, we focus on building up a solid email list -- a step crucial for any Shopify store's success. Email marketing is a powerful tool that helps e-commerce businesses build lasting customer relationships and drive repeat business. In this post, we’ll explore the top email marketing tools on Shopify for generating leads, highlighting their unique powerful features and how they help you grow your contact lists and subscriber lists.

Email marketing remains one of the most effective strategies for e-commerce businesses to engage potential customers. By utilizing the right email marketing software, Shopify stores can send personalized emails, email newsletters, and promotional emails that resonate with their audience, driving higher click-through rates and conversions.

Capturing leads is the foundation of a strong email marketing strategy. With the right email marketing platforms, you can collect potential customers' contact information at every stage of their journey, from browsing to purchasing. This enables customer segmentation, allowing you to create targeted email campaigns that cater to your audience’s specific needs and preferences.

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Top Features to Look for in Email Marketing Apps

When choosing the best email marketing tools for your Shopify store, consider these key features:

• Lead Capture: Tools to capture leads at different stages, from pre-purchase to post-purchase and even through product reviews.
• Automation: Automate email campaigns such as abandoned cart recovery, welcome emails, and follow-up messages to enhance customer engagement.
• Customizable Email Templates: Look for apps that offer customizable templates and ready-made templates to create professional-looking emails effortlessly.
• Personalization: Tools to send personalized emails based on customer behavior, improving your store's click-through rate.
• Additional Features: Options like SMS integration, countdown timers, and interactive emails can boost customer interaction.
• Affordable Pricing: Choose an app with pricing that aligns with your business's budget while offering a range of features.

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App #1: Privy – Lead Capture and Conversion

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Privy is an all-in-one email marketing platform that enables Shopify stores to capture leads using pop-ups, banners, and forms. Its focus on customer engagement makes it a go-to tool for building and nurturing subscriber lists.

Key Features:

• Customizable Forms: Privy offers various forms like pop-ups, banners, and spin-to-win wheels, which can be easily customized to fit your store's branding.
• Automated Email Blasts: Send automated emails, including cart abandonment and promotional campaigns, to re-engage potential customers.
• Countdown Timers: Use countdown timers in your emails to create urgency and drive conversions, boosting your click-through rate.
• Ready-Made Templates: Utilize their ready-made templates to quickly set up email blasts and newsletters.

Pricing: Privy provides a free plan with limited features and paid plans starting at $15/month. It’s ideal for Shopify stores that want to start capturing leads and sending marketing emails affordably.

Why Choose Privy? Privy stands out for its user-friendly interface and tools to reduce cart abandonment, which are crucial for maximizing sales.

Install Privy on Shopify

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App #2: Klaviyo – Comprehensive Email Automation

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Klaviyo is one of the most advanced email marketing platforms for Shopify stores, known for its deep integration with Shopify and sophisticated email marketing services.

Key Features:

• Automated Email Flows: Create automated email flows for different customer interactions, such as welcome series, abandoned cart recovery, and post-purchase follow-ups.
• Customer Segmentation: Klaviyo’s robust segmentation tools allow you to create personalized emails tailored to specific segments of your audience.
• Pre-Built Templates: Choose from a variety of pre-built templates to create professional-looking email newsletters, promotional campaigns, and product announcements.
• SMS Marketing Platform: In addition to emails, Klaviyo offers SMS integration to communicate with your customers on multiple channels.

Pricing: Klaviyo provides a free tier for up to 250 contacts, with paid plans starting at $20/month, depending on the size of your customer list.

Why Choose Klaviyo? Its comprehensive features, including customer segmentation and multi-channel communication, make it a top choice for stores looking for a complete email marketing software solution.

Install Klaviyo on Shopify 

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App #3: Omnisend – Multi-Channel Marketing Integration

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Omnisend is a multi-channel marketing platform designed to integrate your email marketing efforts with SMS, social media, and more. It enables Shopify stores to capture leads and nurture them through tailored email campaigns.

Key Features:

• Customizable Templates: Omnisend offers a variety of customizable email templates to suit different campaign types, from newsletters to abandoned cart emails.
• Interactive Emails: Include elements like scratch cards and gift boxes in your emails to boost engagement and conversions.
• Multi-Channel Marketing: Use Omnisend to coordinate your email marketing with SMS and social media, ensuring a seamless experience for your customers.

Pricing: Omnisend’s free plan allows sending up to 500 emails per month, with paid plans starting at $16/month.

Why Choose Omnisend? It’s perfect for stores looking for advanced features that integrate email with other marketing channels, enhancing overall customer engagement.

Install Omnisend on Shopify

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App #4: Smartrr – Subscription-Based Email Strategies

Smartrr is tailored for Shopify stores offering subscription-based products. It specializes in managing subscriptions and building customer relationships through ongoing communication.

Key Features:

• Subscription Management: Create and manage subscription experiences that capture leads and keep customers informed via email blasts.
• Automated Communication: Send personalized emails like renewal reminders, upsell offers, and post-purchase follow-ups to keep subscribers engaged.
• Detailed Analytics: Track and analyze your email marketing performance, making data-driven decisions to optimize your email marketing strategy.

Pricing: Smartrr’s plans start at $99/month, offering features that cater specifically to subscription-focused stores.

Why Choose Smartrr? Its focus on subscription-based email strategies makes it the ideal choice for stores that want to grow and retain a loyal subscriber base.

Install Smartrr on Shopify

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App #5 (The Bonus): Gojiberry – Capture Email Leads via Survey & Quiz

Gojiberry is a think-out-of-the-box recommendation. You can ask for email leads more naturally when your customer fills out a survey for a coupon pre or post-purchase.

Gojiberry is an industry-leading comprehensive survey tool for Shopify stores, designed to capture email leads through insightful surveys and interactive product quizzes. Its seamless integration with Shopify makes it one of the best email marketing tools for building a quality customer list. Not to mention the big benefit of gaining customer data to understand your target user and what resonates with them to optimize your marketing efforts.

Key Features:

• Pre-Purchase Lead Capture: Engage with potential customers before they purchase, get valuable insights, and gather their contact details to expand your contact lists.
• Post-Purchase Surveys: Capture emails through post-purchase surveys, collecting valuable feedback and insights to personalize future email campaigns.
• Product Quiz (Beta): The product quiz feature helps capture email addresses by engaging customers with interactive questions and tailored product recommendations.
• Email automation via Shopify Flow: integrate with most major email automation software via Shopify Flow. You can import your captured list into your email client and segment them there. Here's an example of how to set up an incentive email with Klaviyo.

Pricing: Gojiberry offers affordable pricing, with a free plan that caters to both small businesses. Its standout feature is its ability to capture emails seamlessly throughout the customer journey.

Why Choose Gojiberry? With Gojiberry's comprehensive features, Shopify stores can capture quality leads, and optimize their email marketing performance.

Install Gojiberry on Shopify

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Comparing Pricing and Plans Across Apps

Pricing is a critical factor when selecting email marketing platforms for Shopify. Gojiberry provides affordable pricing with additional features tailored for all store sizes. Privy and Omnisend offer free plans with limited features, making them accessible for smaller stores, while Klaviyo and Smartrr cater to larger stores needing more advanced and comprehensive features.

Unique Advantages of Each App

• Privy: Excellent for beginners, focusing on customer engagement through customizable forms.
• Klaviyo: Best for stores seeking comprehensive feature sets in email automation and segmentation.
• Omnisend: Ideal for integrating email with SMS and social channels, enhancing multi-channel marketing efforts.
• Smartrr: Tailored for subscription models, helping to build strong, ongoing customer relationships.
• Gojiberry: Unique lead capture via surveys and quizzes, offering deeper customer insights.

Potential Drawbacks to Consider

• Privy: Requires a paid plan for access to more advanced features.
• Klaviyo: Pricing can become steep as your customer list grows.
• Omnisend: Free tier restricts the number of emails, limiting reach.
• Smartrr: Primarily focused on subscriptions, making it less versatile for stores that rely on one-time purchases.
• Gojiberry: Its beta quiz feature might require some testing to optimize.

Tips for Maximizing Your Email Marketing Efforts

• Use Customizable Templates: Opt for apps that offer customizable email templates to create visually appealing and professional-looking emails quickly.
• Automate Campaigns: Set up automated flows for different interactions, such as cart abandonment, welcome emails, and follow-ups.
• Segment Your Audience: Use customer segmentation tools to send personalized emails that increase click-through rates and drive conversions.
• Incorporate Reviews: Integrate customer reviews and product reviews into your email marketing campaigns to build trust and credibility.

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Conclusion: Choosing the Right App for Your Shopify Store

Choosing the right email marketing software for your Shopify store can significantly impact your ability to capture leads and nurture them into loyal customers. From Gojiberry's unique survey capabilities to Klaviyo's powerful features in automation, each app offers something valuable. Assess their key features, pricing, and your store's specific needs to find the ideal app for your email marketing strategy.

Ready to elevate your Shopify Email marketing? Start with Gojiberry for its versatile survey and quiz capabilities, helping you capture quality leads and drive customer engagement!

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